Sources: Yahoo's Oath has been pitching advertisers on a service that analyzes its 200M+ Yahoo Mail, AOL Mail inboxes; source says practice began 10+ years ago (Wall Street Journal)

Wall Street Journal:
Sources: Yahoo's Oath has been pitching advertisers on a service that analyzes its 200M+ Yahoo Mail, AOL Mail inboxes; source says practice began 10+ years ago  —  Web giant analyzes more than 200 million inboxes for clues about what products people might buy—a practice much of Silicon Valley has declared off-limits

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