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» Nielsen acquires games market intelligence company SuperData Research, which estimates digital game sales by looking at the behavior of 160M people (Jeff Grubb/VentureBeat)
Nielsen acquires games market intelligence company SuperData Research, which estimates digital game sales by looking at the behavior of 160M people (Jeff Grubb/VentureBeat)
By
Eresh
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September 06, 2018
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http://www.techmeme.com/
Techmeme
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Jeff Grubb / VentureBeat:
Nielsen acquires games market intelligence company SuperData Research, which estimates digital game sales by looking at the behavior of 160M people — Nielsen wants to get better at tracking video games. To fill in the digital-shaped gap in its data reporting, the market analysis firm …
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