Vimeo is pivoting away from being a video viewing destination, focusing on selling software tools to its community of millions of social creators (Sara Fischer/Axios)

Sara Fischer / Axios:
Vimeo is pivoting away from being a video viewing destination, focusing on selling software tools to its community of millions of social creators  —  Vimeo, the 14-year-old video service that started as a platform for indie filmmakers, is changing its business to focus on selling software tools …

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