Publishers are wary of Apple News given the company's secretive culture, disdain for advertising and the fact that big traffic doesn't translate to more money (Lucia Moses/Digiday)

Lucia Moses / Digiday:
Publishers are wary of Apple News given the company's secretive culture, disdain for advertising and the fact that big traffic doesn't translate to more money  —  You can't blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them.

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