A look at how Amazon is stealthily launching numerous brands on Amazon, from Amazon-owned and Amazon-exclusive to Amazon-affiliated, a classic retailer strategy (John Herrman/New York Times)

John Herrman / New York Times:
A look at how Amazon is stealthily launching numerous brands on Amazon, from Amazon-owned and Amazon-exclusive to Amazon-affiliated, a classic retailer strategy  —  The infinite retailer appears to be ushering untold numbers of stealth brands into your life, even as it plans to take over the East Coast.

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