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A marketing manager at Tencent details the company's localization strategy for making Chinese games popular in Japan, where customer acquisition costs are high (Man Zhou/GamesIndustry.biz)
By
Eresh
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April 14, 2021
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http://www.techmeme.com/
Techmeme
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Man Zhou / GamesIndustry.biz:
A marketing manager at Tencent details the company's localization strategy for making Chinese games popular in Japan, where customer acquisition costs are high — Man Zhou shares Tencent's experience of helping to make Chinese games popular in Japan through successful localization
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