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» Estimate: Apple's iOS App Tracking Transparency policy has cost Snap, Facebook, Twitter, and YouTube almost $10B in combined ad revenues so far (Patrick McGee/Financial Times)
Estimate: Apple's iOS App Tracking Transparency policy has cost Snap, Facebook, Twitter, and YouTube almost $10B in combined ad revenues so far (Patrick McGee/Financial Times)
By
Eresh
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October 31, 2021
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http://www.techmeme.com/
Techmeme
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Patrick McGee / Financial Times:
Estimate: Apple's iOS App Tracking Transparency policy has cost Snap, Facebook, Twitter, and YouTube almost $10B in combined ad revenues so far — Forcing apps to ask for permission to track users for advertising purposes leads to big hit for social media platforms
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