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» How Woolworths, Loblaws, and other retailers are developing digital advertising arms and profiling customers, aiming to become ad venues for large brands (Alistair Gray/Financial Times)
How Woolworths, Loblaws, and other retailers are developing digital advertising arms and profiling customers, aiming to become ad venues for large brands (Alistair Gray/Financial Times)
By
Eresh
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November 25, 2022
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http://www.techmeme.com/
Techmeme
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Alistair Gray / Financial Times:
How Woolworths, Loblaws, and other retailers are developing digital advertising arms and profiling customers, aiming to become ad venues for large brands — They're barely noticeable, but promoted items on digital sales platforms are at the vanguard of an industry worth tens of billions of dollars
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