Similarweb: desktop visits to Twitter's ad manager fell ~74% YoY in Oct. and 85% in Nov., the largest drop since Musk's takeover; the trend continues in Dec. (Laura Forman/Wall Street Journal)

Laura Forman / Wall Street Journal:
Similarweb: desktop visits to Twitter's ad manager fell ~74% YoY in Oct. and 85% in Nov., the largest drop since Musk's takeover; the trend continues in Dec.  —  Elon Musk is leading with narrative at Twitter.  Don't lose sight of the dollars and sense.  —  Elon Musk's Unconventional Management Style: Former Employees Share Stories

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